Commercial Event Photography
Delta Airlines sought a commercial photojournalist to cover a marketing event that could create a look and show the emotion of the event. They also needed quick delivery the images for social media. They did not want "...just an event photographer".
I focused on anticipating moments where I could photograph people responding emotionally and used short lenses with as little depth of field as possible to photograph facial expressions. I also, shot to an iPad at times so the client could send event images out for social media.
It doesn’t matter if I am working as a corporate event photographer, shooting business lifestyle for a financial firm or narrating scientists working a pharmaceutical lab, my objective is always the same. To create a story about the people I am photographing that suits the industry of social conventions of the client.