Commercial Photography

Photojournalism in Los Angeles and Orange County

In commercial photography photojournalism is not so much a career as it is a skill set; one that can be used alone or in conjunction with other skill sets such as production and post production skill sets to create a narrative of a commercial event or production.

Ed Carreón is a photojournalist in Los Angeles and Orange County, California where he works with corporate, commercial and editorial clients to create narratives. The uses range from annual reports and branding campaigns to editorial reportage.

For 20 years he has covered corporate and editorial photography assignments using his photojournalist skill set to create moving narratives for corporations that include Chivas Regal, Discovery Channel, Target Corp., UCLA, USC, Pacer Stack Train, Avial, Tremco. Editorial clients seeking a Los Angeles photojournalist have included the New York Times, National Geographic, Newsweek, Time, Life, NewsWeek, Fortune and Forbes.

Depending on the client's needs, he will arrive with or without lighting and work as unobtrusively as possible to create a series of images that communicate your story and issues with an eye towards the aesthetic. Afterwards, he will process and edit the images, assemble a web gallery, and email a link to the gallery for review.

If the photography assignment requires a photojournalist in Orange County or Los Angeles, it is considered local travel and if the project requires flying there are nominal travel fees.

Most commercial rates for photojournalism are negotiated on a case-by-case basis and depend on difficulty, duration and usage of pictures. Fee for editorial assignments located in Los Angeles and Orange County usually begin at $650.00 and typical expenses include digital processing, mileage, meal, parking, and occasionally and assistant.