Corporate photographer, commercial photographer, editorial photographer, photojournalist, annual reports photographer, Los Angeles photographer, artist. Introducing Ed Carreon.
Ed specializes in portraiture and narrative photography. He works with communications directors, creative directors, and photo editors to craft images for editorial projects, annual reports, web content and corporate image libraries. His rates are competitive with other Los Angeles photographers of equal merit and is happy to talk with clients about their budgets.
Ed discovered his love of visual narratives while traveling after high school. His ability to communicate and capacity for empathy lead him to a career with publications such as The Los Angeles Times, The New York Times, Life, Newsweek, and National Geographic. He learned the value of simplicity and thoughtful storytelling while documenting everything from the Los Angeles riots to the immigration stories of Mexico.
Changes in the newspaper industry motivated Ed to explore a more commercial aesthetic. His photojournalistic experience remains a constant influence to his approach to portraiture as a means of storytelling. He now shoots portraits and narratives for annual reports, corporate, advertising, and editorial photography. His clients include MetWest, Target, USC, Wells Fargo, Valspar, and Veolia.
Currently, Ed lives in his native Los Angeles with his wife, daughter, and beagle.
When he is not working on photography he enjoys smoking a leisurely cigar, drinking green tea, reading about astrophysics, and camping with his family.
Why hire Ed instead of another photographer in Los Angeles?
Ed will tell your story because he understands he understands how to craft visual narrative, he understands corporate and branding conventions. He gets that images which represent an institution are not captured on the fly - they are crafted to suit an aesthetic or a statement created by an art director, marketing director, or creative director. He has worked as a commercial photographer for many years understands the nuances between news and branding campaigns.
His talent, broad range of skills, and over twenty years of experience are available to you, and everything from his corporate portrait work to his personal work will come to bear on your project. Please compare his work to other professional photographers in Los Angeles and you will see the difference.
You wouldn't be hiring just any Los Angeles photographer or photojournalist who would simply record what he sees. You would be hiring someone who can contribute to the discussion, speak to your needs, and create a narrative or aesthetic to suit those needs. Because he can speak your language, he can add to creative solutions for branding, annual reports, and corporate image libraries. The end results will not look like everyone else's work.
There are times when the high production value associated with commercial photography isn't necessary. In these cases a portrait of record, a simple (simple corporate headshot), or an event photographer for basic event coverage is more appropriate. Ed can help in these situations as well. Please ask about seeing a portfolio that suits your specific needs.