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If you are seeking an editorial or annual reports photographers in Los Angeles, California, Ed Carreón is available to talk about your project and can often be on location the next day. For almost two decades Ed has worked with designers, art directors, photo editors and corporate clients to create content for corporate collateral, website content, public relations and annual reports.
His studio is in downtown Los Angeles, California and his office is located five minutes outside of downtown LA,
so he is available for last minute assignments anywhere in the Orange County area. Local assignments
are considered within an hour of LA, and adjacent areas such as San Diego and Santa Barbara are within
a day's round trip travel. Locations such as Las Vegas and San Francisco are close and do not add
significantly to costs.
Ed Carreon does location corporate portraits and photojournalism for use in annual reports, brochures, marketing collateral, customer catalogues and even corporate events. His broad skill set allows him to capture real people doing real work, as well as portraits of corporate officers with little time. This is why he is the ideal annual reports photographer. He is fluent in Spanish, can often process images on the road and, if necessary, deliver his photographs while on location. He also provides a wide variety of digital post-production services such as film scanning and prepress services.
He shoots film and digital in any format necessary and for most
budgets. Shooting digitally allows Ed to turn over many editorial, corporate
and annual report assignments within 24 hours if they were shot in LA or Southern
California. In extreme cases he can turn around on the same day. Also, his
editorial fees are competative and usually will have digital contact sheets
available the same day.
He also offers digital production services: compositing scenes and products,
and retouching and enhancement of facial features.
Photojournalism- noun : is the craft of employing photographic storytelling to document life: it is universal and transcends cultural and language bounds. It is the process of creating a narative of any subject matter through the use of still photographs
Ed has worked as a photojournalist in Los Angeles and throughout Latin America and has covered everything from presidential arrivals and riots to immigration stories and features on village life. He has developed the technical skills and narrative ability to communicate what a story is about. He tells a story.
Some of the organizations that have hired Ed as a photojournalist are the National Geographic, Newsweek, US News and World Report, Life, The New York Times, Financial Times, USA today, etc. Ed Carreon takes a narrative approach to all his work.
Buying photography doesn't have to be complicated. By developing an ongoing relationship
with the appropriate commercial photographers, you can negotiate price in an
informed and cooperative atmosphere.
Before you look - define your needs and your budget. By identifying your communications,
marketing or advertising goals you will make your search for the right person
easier. If you perform portfolio reviews and interviews with professional photographers
regularly, you will be aware of the available talent and can avoid stressful,
last minute hiring decisions.
Discuss your needs when you meet to review his/her portfolio. Good professional photographers
should be receptive and articulate, offer suggestions, and respond to your concerns. Also, aside
from the quality of his work, it is important to consider his experience, professionalism,
dependability and compatibility.
Hire someone whose skills fit your needs. For instance, if you are looking for a photojournalist
in Los Angeles make sure his or her work is of the caliber you need and they are based in
Southern California. Most have websites with their work posted but you can also ask for references
or to see a hard copy portfolio.
By matching your needs with the commercial photographers strengths you will create the greatest possibility for success.
How long have you been in business? Who are some of your clients?
What studio facilities do you have? Are you equipped for a location shoot?
What travel experience do you have? Do you have at least $1,000,000 liability insurance?
When you've selected the person with whom you feel comfortable, you can begin to evaluate the costs. It is a good idea to discuss fees initially, but knowing his "day rate" or "creative fee" can be misleading because it won't tell you what the total cost of the job is. Day rates often don't include expenses nor do they reflect the rights being licensed.
The fees will vary greatly depending on his talent, stature, and expertise; but it is misleading to shop price exclusively instead of looking for value. The experience that someone brings to your job, or the equipment and capabilities that he/she has available to properly execute your assignment, represent value which may more than compensate for the differences in price.
When seeking an estimate or a bid make it clear to him which one you are asking for.
An estimate is just that - an honest appraisal of what the job should cost based upon the information provided. Usually, it is given in a non-competitive situation and may be flexible depending upon the nature of the job.
There are two types of bids: competitive and comparative. In a competitive bid there are two or more bids being considered only on price. A comparative bid encompasses additional aspects like style, existing working relationship, availability, etc. In either situation, all parties should have the same information and assignment criteria.
Unlike an estimate, once a bid is accepted, the price is fixed - but so are the job parameters. Even small changes may incur additional charges. In these situations many commercial photographers require changes to be approved in writing during the shoot.
Written by Roberth Rathe & Terry Pegos and published by ASMP
