Elevate your Brand through Photojournalism
"Los Angeles-based photojournalist Ed Carreon tells powerful visual stories for businesses and organizations. With decades of experience capturing authentic moments, With decades of experience, Ed brings a photojournalistic approach to corporate events, conferences, trade shows, conventions, editorial stories, and people."
Ed understands that an event is not what happens but what can be narrated through compelling visuals that give meaning to the world around us. He transforms fleeting moments into lasting stories.
Bridging Photojournalism and Commercial Photography
Today, Ed applies his photojournalistic expertise to commercial narratives, pharmaceutical projects, industrial photography, and corporate events. His approach combines an eye for authentic moments with a polished commercial aesthetic, resulting in images that are both genuine and visually striking.
About the Photojournalist
Ed began his career as a photojournalist in Los Angeles photographing stories for newspapers and magazines traveling the world covering stories from the first Iraq war and the LA riots publications like Life Magazine, Time, Newsweek, US News and World Report, National Geographic, New York Times and the Los Angeles Times.
Eventually, photojournalism became his third language (Spanish is his second), and he began using his skill set to shoot commercial narratives, pharmaceutical projects, Industrial photography, business lifestyle images, and Corporate events, albeit within a commercial framework.
If you would like to see more of how Ed handles corporate event photography, trade shows or conferences, you can also review his Los Angeles corporate events page.
As a Los Angeles photojournalist, he works quietly to shoot a series of event photographs that tell a story with an eye toward the authentic moment and a commercial aesthetic. He begins by photographing the overall environment, and decisive moments that characterize the spirit of the corporate event. Key moments, anticipated moments, or spontaneous moments that characterize the event.
Photojournalism Process
- Understanding client needs and expectations
- Meticulous planning and preparation
- Utilizing natural light with minimal artificial lighting
- Capturing key moments that define the event's spirit
- Rapid on-site image delivery when required
- Efficient post-production and image delivery via FTP
Ed begins his photojournalism projects by understanding the scope of the event, client expectations, the time frame, and the deadline of the client.
Upon signing an estimate/work agreement Ed will begin planning shape expectations so everyone is on the same page. He listens before he is heard.
He usually works with two cameras and prefers to use natural lighting as his primary light source and uses strobes sparingly to give a sense of the natural environment. Ed’s production skills give him an edge in solving problems and executing the client’s vision.
Upon request, he can deliver images onsite within minutes without having to download event pictures onto a laptop.
When the work is done we edit and upload images to an Adobe gallery for the client to review. After image selection is made do final processing of the images and delivery is made via FTP.